Device, computer-readable medium, and method for retaining services using advanced data collection capabilities

ABSTRACT

A method for presenting services to a subscriber comprises obtaining, via a first server, subscriber usage data associated with a portable device service from a plurality of databases, and sending the subscriber usage data to a second server. The method further includes processing, via the second server, the subscriber usage data using a predetermined algorithm, determining an actionable category of data based on the processed subscriber usage data, generating content corresponding to a first message based on the actionable category of data, and sending via the third server, the first message to a portable device, wherein the first message request a subscriber input.

CROSS REFERENCE TO RELATED APPLICATION

This application is a Continuation-In-Part of U.S. patent applicationSer. No. 13/892,073, filed on May 10, 2013, the entire content of whichis incorporated herein by reference.

TECHNICAL FIELD

The present disclosure relates to a device, computer-readable medium,and method for retaining and/or providing additional services within awireless network.

BACKGROUND

Contemporary portable devices, such as mobile phones, permit users tocommunicate with a service provider over a network. Portable devicesfrequently include mobile equipment (ME) and a module card. The ME isthe hardware of the portable device, which includes a display, areceiver, a transmitter, and other physical equipment. The ME isidentified by a unique code. The module card stores the unique code thatidentifies the ME in a memory.

In existing portable devices, the module card serves as a networkinterface that connects the portable device to the network. The modulecard also contains a toolkit, which consists of a set of commands thatare programmed into the module card. In portable devices, the modulecard functions as an interpreter that is equipped to run applicationswritten in one or more programming languages. Moreover, in such devices,the module card includes a memory that stores these applications alongwith other information. Such other information frequently includes theunique code identifying the ME.

Today, many portable devices are connected to a wireless network, suchas Global System for Mobile Communication (“GSM”) network or successornetwork technologies such as, but not limited to, 3G and LTE, Edge,UMTS, HSPA, HSPA+, LTE Advanced, CDMA, 1xRTT, EVDO, and EVDO-A. Inparticular, GSM, and its successor technologies are standards set thatdescribes protocols used in digital wireless communications amongportable device users, service providers, and other parties. In such anetwork, the module card is a Subscriber Identity Module (“SIM”) card ora Universal Integrated Circuit Card (“UICC”); the toolkit on the modulecard is a SIM Toolkit (“STK”); and the module card functions as a STKinterpreter. In more sophisticated SIM cards, the STK is a Dynamic SIMToolkit (“DSTK”) and the STK interpreter is a DSTK interpreter.

In a wireless network, a service provider generates contentcorresponding to a message that is to be sent to a user. Such messagesare often written in a markup language (for example, Wireless InternetGateway Wireless Markup Language (“WIG WML”), SIM @lliance ToolboxMarkup Language (“S@TML”), Java Markup Language (“JavaML”)). The contentis sent to a gateway, which prepares the message and forwards themessage to the user. This gateway is known as the Universal Gateway(“UG”). The UG may be located on a server 101. The message includes aninstruction, which itself is a SIM card instruction (for example, awiblet, a s@tlet, a Java applet) (or alternatively, an UICC application)that is received by a portable device. The portable device contains aSIM card with its own memory that stores a DSTK. Properly programmed,the SIM card functions as a DSTK interpreter, which is configured tointerpret the instruction contained in the message. Depending on whetherthe instruction comprises an XML-based feed interpreted by a wiblet, as@tlet, or a Java applet, the DSTK interpreter functions as SmartTrustWib (“Wib”), a SIM @lliance Toolbox (“S@T”) interpreter, or a Javainterpreter, respectively. The DSTK interpreter interprets theinstructions to implement actions or commands included in the DSTK. Someof these commands operate independently of the portable device, andother commands are directed to the portable device, such as a command todisplay a string of text or ask the user for an input.

In certain wireless networks, users are required to periodically usetheir portable devices in order to retain services that are beingprovided by a service provider. In such networks, when a user fails touse their portable device at least once during a predefined period, thenthe user can be disenrolled and, therefore, is no longer be able to useand receive services from the service provider. Moreover, after the userloses access to the services provided, the user often is not able tocommunicate with the service provider using their portable device toreinstate the services.

As more users connect to service providers over wireless networks andthe size of these networks increase, it becomes increasingly importantfrom an efficiency and cost standpoint for service providers to monitorthe frequency that users are using their services. By monitoring usage,a service provider may be equipped to aid users with retaining desiredservices.

In addition, in certain wireless networks, a service provider collectsdata relating to the user's portable device activity, for example,activity relating to overall usage, call activity, text messages and/ormultimedia messages sent and received, internet activity, and otheruseful data. By monitoring this data, a service provider may be equippedto aid users with advanced retaining services relating to new and/ormore pertinent services based on a user's circumstances and necessity.

SUMMARY OF THE INVENTION

According to an embodiment of the present invention, a system forpresenting services to a subscriber comprises a plurality of servers,including a first server configured to collect subscriber usage dataassociated with a portable device, and store subscriber usage data in atleast one repository. A second server is configured to process thesubscriber usage data using a predetermined algorithm, and determinewhether an actionable category of data exists for the processedsubscriber usage data. A third server is configured to determine atleast one action based on the actionable category of data and apredefined set of rules, and send information on the at least one actionto the service provider. The embodiment further includes a fourth serverconfigured to receive a first message based on the at least one actionfrom the service provider, send the first message requesting an inputfrom the subscriber via the portable device, receive a second messagefrom the subscriber, via the portable device, based on the inputtedresponse from the subscriber, and send the second message to the serviceprovider.

According to another embodiment of the present invention, a method forpresenting services to a subscriber comprises obtaining, via a firstserver, subscriber usage data associated with a portable device servicefrom a plurality of databases, and sending the subscriber usage data toa second server. The method further includes processing, via the secondserver, the subscriber usage data using a predetermined algorithm,determining an actionable category of data based on the processedsubscriber usage data, generating content corresponding to a firstmessage based on the actionable category of data, and sending, via athird server, the first message to a portable device, wherein the firstmessage requests a subscriber input.

Other objects, features, and advantages will be apparent to persons ofordinary skill in the art from the following detailed description andthe accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

For a more complete understanding of the present invention, needssatisfied thereby, and the objects, features, and advantages thereof,reference now is made to the following description taken in connectionwith the accompanying drawings.

FIG. 1 is a schematic representation of an exemplary environment inwhich the invention is implemented.

FIG. 2 is a schematic representation of an exemplary system configuredto retain services.

FIG. 3 presents a flow chart showing a method for retaining servicesaccording to an embodiment of the invention.

FIG. 4 is a schematic view of a portable device according to anembodiment of the invention.

FIG. 5 presents a flow chart illustrating an embodiment of theinvention.

FIG. 6 is a schematic representation of another exemplary environment inwhich the invention is implemented.

FIG. 7 is a schematic view of a business intelligence server accordingto another embodiment of the invention.

FIG. 8 presents a flow chart showing a method for presenting services toa subscriber according to an embodiment of the invention.

FIG. 9 presents a flow chart showing more detail for a method forpresenting services to a subscriber according to an embodiment of theinvention.

FIG. 10 presents a flow chart illustrating another embodiment of theinvention.

DETAILED DESCRIPTION

Embodiments of the present invention, and their features and advantages,may be understood by referring to FIGS. 1-10, like numerals being usedfor corresponding parts in the various drawings.

Exemplary embodiments of the present invention provide a method, device,and computer-readable medium for retaining a service, such as might beprovided by a service provider over a network. For example, the servicecomprises a mobile communication service. Users are required to utilizethe mobile communication service on a regular basis or within apredetermined time period. For example, as a condition for enrollment tothe mobile communication service, users are required to utilize theservice once every sixty days. Utilization of the mobile communicationservice may involve making a call with a mobile device, sending a textmessage with the mobile device, or receiving a call or a text messagewith the mobile device; merely having physical possession of the mobiledevice may not be sufficient. In cases where a user does not utilize themobile communication service on a regular basis, the present embodimentleverages an application on that user's mobile device to effect timelyuse. The application may comprise a Wib-based application, a S@T-basedapplication, or a Java-based application. Wib-based applications areapplications that are in the form of Wib bytecode; S@T-basedapplications are applications that are in the form of S@T bytecode; andJava-based applications are applications that are in the form of Javabytecode. Leveraging the application comprises executing the applicationin a mobile device, which comprises a SIM card or memory that functionsas a DSTK interpreter that is configured to execute the application. TheDSTK interpreter may comprise Wib, a S@T interpreter, or a Javainterpreter based on the leveraged application type. Wib is configuredto execute Wib-based applications; a S@T interpreter is configured toexecute S@T-based applications; and a Java interpreter is configured toexecute Java-based applications. Executing the application implementsone or more commands that prompt the mobile device to display anactionable message or notification. In exemplary embodiments of thepresent invention, the notification asks the user if they would like tocontinue using the service. When the user responds affirmatively (forexample, confirms that they would like to continue receiving theservice, such as entering a command), the user's mobile device sends atext message with the confirmation to the service provider, therebysatisfying the usage requirement, and the service will remainuninterrupted.

Exemplary embodiments of the present invention also provide a method anddevice for advanced retention and/or upsell services, such as might beprovided by a service provider over a network. Traditionally, a serviceprovider has access to a tremendous amount of data with regard to itssubscribers' mobile device usage and activity. For example, to nameseveral, the service provider may access all the data associated with abilling system (for example, information relating to all aspects of usermobile device activity captured by the billing system); an Internetgateway (for example information relating to all the websites a useraccesses); a wireless application protocol (“WAP”) gateway; a shortmessage service center (“SMSC”); a multimedia messaging service (“MMS”);and a handset repository (for example, information relating to allaspects of a user's mobile handset, including handset identification andinformation relating to handset usage and history and/or upgrades). Theservice provider, however, mainly uses these systems and gateways forproviding services (that is, the billing system is used for determiningmobile device usage in order to calculate an amount the user owes forservices; the internet gateway is used for providing access to theinternet to the user; the WAP gateway is used for converting websites onthe World Wide Web into mobile-device-compatible web pages; the SMSC isused for the purpose of storing, forwarding converting, and deliveringSMS messages; the MMS is used for the purpose of sending messages thatinclude multimedia content; and the handset repository for obtaining andmaintaining information on a user's mobile handset).

These databases, however, present an immense storage of highly valuableinformation relating to a user's mobile device use. As such, this highlyvaluable information can be accessed (or analyzed) in order to gainvaluable insight into the user's mobile device usage, especially for thepurposes of retaining existing users and/or selling additional or newservices to users based on the characteristics of the user. Moreover,although service providers typically spend a lot of money to recruit andenroll new customers to their mobile device services, these serviceproviders generally do not actively pursue sophisticated retentionmechanisms or upselling mechanism with regard to their customer base(that is, those customers that are already purchasing one or moreservices with the service provider) most notably on a per-customerbasis. As a result, service providers are not only unable to service thefull potential of their mobile device customer base, but also lose asubstantial amount of revenue to lost customers.

The exemplary embodiments of the present invention seek to access,utilize and transform the tremendous amount of raw data a serviceprovider has available with regard to its subscribers' mobile deviceusage and activity into a multitude of actionable triggers that can betransformed into retention and/or upselling mechanisms. In particular,exemplary embodiments of the present invention provide a businessintelligence (“BI”) gateway to process raw user data and transform thatraw data into meaningful and useful information for business purposes byallowing a service provider (or another entry, such as a mobile devicereseller) to take advantage of certain subscriber mobile device useinformation to retain existing subscribers and/or sell additional or newservices based on the characteristics and usage of the subscribers. Inparticular, once BI software is installed and integrated with theservice provider's infrastructure (that is, installed into a retentionand upsell engine middleware), the BI gateway collects data from thebilling system, the internet gateway, the WAP gateway, the SMSC, theMMS, and the handset repository, and processes this data based on a setof predetermined parameters to extrapolate the characteristics of auser's mobile device usage (for example, from data from the user's last12 months of mobile device usage). Such processed data can then be usedto formulate actionable messages and send preconfigured actionablemessages to be sent to the user, as discussed in detail below.

Moreover, exemplary embodiments of the present invention seek to provideactionable messages to users (for example, based on triggers determinedfrom the data obtained by the BI gateway) as part of the retentionand/or upselling mechanisms. For example, traditionally, serviceproviders or resellers contact the subscribers via text message, email,traditional mail, and to a more limited extent, via telephone. Whilecontacting the subscribers via text message, email, and traditional mailis passive and inexpensive, the subscriber simply receives anotification to take action and must either call the service provider(or reseller), go to a website, or travel to a retail outlet to takeaction. Thus, the “take rate” of these types of messages is historicallylow because it requires the subscriber to initiate the communication andtake action following the receipt of a notification. Contacting thesubscribers via telephone is generally more effective from a take-rateperspective, but has the disadvantage of significantly higher costsassociated with not only making the call but also additional ancillarycosts, as might be incurred with training and maintaining call staff.

In contrast, exemplary embodiments of the present invention provideactionable messages that include information and retention and/orupselling of additional or new services relevant to the subscriber, asdetermined from the analysis of BI server. As discussed in more detailbelow, such messages can provide actionable options for the user for thepurpose of changing and/or updating current services, or adding and/orupdating new services. For example, the user can make a selection ofmultiple options, can select “yes/no,” or can input an answer. Inaddition, the actionable messages can be presented to the usertop-of-screen so that accessing a message does not require drilling downthrough any menus or going into any particular applications. In someembodiments, a user may not be able to exit the top-of-screenpresentation of an actionable message unless an action occurs, forexample, the user presses “cancel,” or the messages times out after apredetermined amount of time.

Exemplary embodiments of the present invention also provide the BIserver with the ability to mine information from resellers in additionto mining data from subscribers. This reseller information addsadditional complexity to the analysis of a subscriber's mobile deviceusage for the purpose of defining preconfigured actionable messages tobe sent to the user.

Furthermore, exemplary embodiments of the present invention may use auniversally compatible server platform that couples to both the BIserver and service provider for the purpose of binary messaging, such asto push messages to the mobile device subscriber, in addition toreceiving messages from the mobile device subscriber. As discussedabove, a DSTK may be stored in the memory of a SIM card, and, whenproperly programmed, the SIM card functions as a DSTK interpreter forinstructions which may take the form of a wiblet, a s@tlet, or a Javaapplet. Thus, a universal gateway (for example, Giesecke & Devrient's(G&D) SmartàLaCarte Universal Gateway, found on G&D's website) coupledbetween the DSTK interpreter and the service provider's server and BIserver would empower these servers with capability of sending messagesregardless of the language of the instructions.

Referring to FIG. 1, a schematic representation of an exemplaryembodiment of the present invention will be described. The environmentcomprises one or more network(s) 100. Network 100 comprises at least oneof a wireless network, a wired network, a local area network (LAN), awide area network (WAN), an over-the-air (OTA) network, atelecommunication network, and a mobile communication network. One ormore servers 101 and other network entities operated by serviceproviders, information providers, users, and other parties is coupled tonetwork 100; one or more devices 102 utilized by service providers,information providers, users, and other parties is also coupled tonetwork 100; and one or more portable devices 400 utilized by users isalso coupled to network 100. Service providers and information providersprovide services and information to other parties utilizing network 100and servers 101, devices 102, and portable devices 400 that are coupledto network 100. The services and information comprise communicationservices (for example, wired communications services, wirelesscommunications services, electronic communications services), portabledevice services (for example, mobile device distributing services,mobile device provisioning services), module card services (for example,SIM card distributing services, SIM card provisioning services, SIM cardactivation services), retention services, positioning services, billingservices (for example, everything that is sent to/from a portable deviceuser and/or a portable device service subscriber), security services,customer care services, language services, travel services, softwareupdate services, internet gateway services (for example, information onwhat/how much data is sent to and from the portable device user), MMSinformation and usage, SMSC information and usage, and handsetrepository information, to name several.

Servers 101 comprise one or more of general purpose computing devices,specialized computing devices, mainframe devices, wired devices,wireless devices, monitoring devices, infrastructure devices, and otherdevices configured to provide one or more of services and information toservice providers, users, and other parties. Devices 102 comprise one ormore of general purpose computing devices, specialized computingdevices, mainframe devices, mobile devices, wired devices, wirelessdevices, monitoring devices, infrastructure devices, and other devicesutilized by service providers, information providers, users, and otherparties. Portable devices 400 comprise mobile devices, wired devices,wireless devices, handheld devices, and other portable devices utilizedby users. Exemplary embodiments provide servers 101 and devices 102 thatmonitor portable devices 400 and collect information from or aboutportable devices 400 that are coupled to network 100 and users utilizingportable devices 400 that are coupled to network 100.

Moreover, a system 200 is also coupled to networks 100. System 200comprises one or more of a general purpose computing device, aspecialized computing device, a mainframe device, a wired device, awireless device, a monitoring device, an infrastructure device, and anyother device configured to collect variable data from one or more datasources (for example, servers, sensors, networks, interfaces, otherdevices). System 200, amongst other activities, monitors servers 101,devices 102, portable devices 400, and other devices coupled to network100 for available information from or about portable devices 400 andtheir use that are coupled to network 100 and users utilizing portabledevices 400 that are coupled to network 100. By collecting informationabout portable devices 400 and users utilizing portable devices 400,system 200 identifies last usage periods for one or more services.System 200 subsequently determines whether the one or more last usageperiods are greater than a threshold, and, if so, generates contentcorresponding to one or more messages that are sent to portable devices400 and users that utilize portable devices 400.

In exemplary embodiments of the present invention, system 200, portabledevices 400, and some servers 101 and devices 102 are coupled to a firstnetwork 100 and system 200 and other servers 101 and devices 102 arecoupled to a second network 100. For example, system 200, a portabledevice 400, a first server 101 x, and a second server 101 ug are coupledto the first network 100. In such embodiments, a service provider mayutilize a first network 100 and a second network 100 to provide aservice to a user utilizing the portable device 400. Exemplaryembodiments provide for the first server 101 x to comprise a monitoringdevice configured to collect service usage data. System 200 monitors thefirst server 101 x for information about a particular portable device400 and the user. The particular portable device 400 stores, amongstother data, usage data on the service comprising a last usage timecorresponding to the user. System 200 collects the usage data on theservice from portable device 400 and uses the usage data to determine alast usage period of the user by assessing the period of time betweenthe last usage time and the current time. System 200 subsequentlydetermines whether the last usage period is greater than or equal to athreshold, and, if so, generates content corresponding to a firstmessage (described below) that is sent to the user. System 200subsequently sends the content to the second server 101 ug. The secondserver 101 ug then uses the content to prepare the first message andsends the first message to the user.

In exemplary embodiments, the second server 101 ug is known as theUniversal Gateway (“UG”). Exemplary embodiments also provide for a thirdserver 101 sp, which, along with system 200, couples to the secondnetwork 100. The third server 101 sp corresponds to the serviceprovider. After system 200 sends the content to the second server 101ug, system 200 receives a second message (described below) from theuser. System 200 then sends the second message to the third server 101sp. In this example, system 200 comprises middleware between theportable device 400, which is utilized by the user, and the third server101. This middleware is known as the Retention Middleware (“RM”).Alternatively, the middleware can be located on separate server ofservers 101 (for example, a RM server 101 rm).

In exemplary embodiments, system 200 includes one or more of servers 101and devices 102. In other exemplary embodiments, system 200 is separatefrom servers 101 and devices 102. In certain exemplary embodiments, oneor more devices 102 are portable devices 400. In still other exemplaryembodiments, portable devices 400 are separate from devices 102.

Referring to FIG. 2, system 200, which collects usage data on a service,determines a last usage period for the service, determines whether thelast usage period is greater than a threshold, generates contentcorresponding to a first message that is sent to a portable device inresponse to determining that the last usage period is greater than athreshold, and sends the content to a gateway, is described. System 200comprises a memory 201, a central processing unit (“CPU”) 202, and aninput and output (“I/O”) device 203. Memory 201 stores computer-readableinstructions that instruct system 200 to perform certain processes. Inparticular, when executed by CPU 202, the computer-readable instructionsstored in memory 201 instruct CPU 202 and associated hardware to operateas one or more of a data collection device 204, a determining device205, a generation device 206, and a sending device 207. In particularexemplary embodiments, one or more of data collection device 204,determining device 205, generation device 206, and sending device 207are located in remote or local devices.

I/O device 203 receives one or more of data from network 100, data fromother devices and sensors coupled to system 200, and input from a userand provides such information to CPU 202. I/O device 203 also transmitsor sends data to other devices coupled to network 100 and sends anotification to a user. Further, I/O device 203 implements one or moreof wireless and/or wired communications between system 200 and otherdevices.

Referring now to FIG. 3, an exemplary process performed by datacollecting device 204, determining device 205, generation device 206,and sending device 207 is described. FIG. 3 shows a process forretaining services, starting at S300. In S301, data collection device204 collects usage data on a service, such usage data comprising a lastusage time of a portable device 400. For example, the service comprisesat least one of a communication service (for example, a wirelesscommunication service), a portable device service (for example, a mobiledevice distributing service), a module card service (for example, a SIMcard distributing service, a SIM card provisioning service), or othersuch services. The service may be provided by one or more serviceproviders, such as wireless carriers, wireless resellers, portabledevice suppliers, SIM card suppliers, or private label resellers orMobile Virtual Network Operators (“MVNO”). The last usage time is a timethat a user last used the service on the portable device 400, such as atime of day (for example, 1:00 p.m., 13:00) and a month and day of ayear (for example, Nov. 15, 2012). In S302, determining device 205determines a last usage period for the service, such as the periodbetween the last usage time and a current time (for example, the timethat the last usage period for the service is currently beingdetermined). Similar to the last usage time, the current time includes,for example, a time of day (for example, 1:00 p.m., 13:00) or a monthand day of a year (for example, Nov. 30, 2012). The period between thelast usage time and the current time is determined as the amount of timethat has elapsed between the last usage time and the current time, anumber of days that has elapsed between the last usage time and thecurrent time, a number of months that has elapsed between the last usagetime and the current time, or other numeric expression of time that haselapsed between the last usage time and the current time. Continuingfrom the examples above, when the last usage time is “1:00 p.m., Nov.15, 2012” and the current time is “1:00 p.m., Nov. 30, 2012,”determining device 205 would determine that the last usage period is 360hours or, alternatively, fifteen days. As another example, when the lastusage time is “1:00 p.m., Jul. 20, 2012” and the current time is “1:00p.m., Nov. 20, 2012,” determining device 205 would determine that thelast usage period is 123 days or, alternatively, four months.

Subsequently, in S303, determining device 205 determines whether thelast usage period is greater than a threshold. The threshold is apredetermined value, such as an amount of time, a number of days, anumber of months, or other numeric expression of a period of time. Whendetermining device 205 determines that the last usage period is greaterthan the threshold (S303: YES), the process proceeds onto S304 toGenerate Content. For example, continuing from the last example, thethreshold may be sixty days or, alternatively, two months. Whendetermining device 205 determines that the last usage period, 123 daysor four months, is greater than the threshold, then the process proceedsonto S304. When determining device 205 determines that the last usageperiod is not greater than the threshold (S303: NO), the processterminates at S306.

In S304, generation device 206 generates content corresponding to afirst message that is sent to the user in response to determining thatthe last usage period is greater than the threshold. The content may bewritten in any language that would be known to those of ordinary skillin the art, such as, for example, a markup language. Markup languagescomprise, for example, WIG WML, S@TML, and JavaML. The first messagecomprises a notification and a first instruction. The notificationcomprises a retention question that asks the user whether he or shewould like to retain or continue receiving the service. For example, ifa user is receiving a wireless communication service from a wirelesscarrier referred to as “A,” the first message might read: “Would youlike to continue receiving A's wireless communication service?” Thefirst instruction, when interpreted and executed by a first computer,implements a plurality of commands. The first instruction comprises anapplication. For example, in a GSM network, the first instructioncomprises a wiblet, a s@tlet, or a Java applet. The wiblet is a smallapplication that is Wib-based; the s@tlet is a small application that isS@T-based; and the Java applet is a small application that isJava-based. As described above, a Wib-based application is anapplication that is in the form of Wib bytecode and is executed by Wib(for example, a Wib interpreter); a S@T-based application is anapplication that is in the form of S@T bytecode and is executed by a S@Tinterpreter; and a Java-based application is an application that is inthe form of Java bytecode and is executed by a Java interpreter.

Implementing the plurality of commands causes a second computer todisplay the notification. The first and second computers are eitherphysical entities (for example, a portable device, a module card) orlogical entities (for example, a process, a program, a service, avirtual machine). The first computer, for example, is a module card thatfunctions as an interpreter. The interpreter is at least one of Wib, aS@T interpreter, or a Java interpreter. Displaying the notificationcomprises displaying the notification on a display (for example, avisual display or a tactile display). Implementing the plurality ofcommands also causes the second computer to receive an input as aresponse to the notification. The input may comprise a text input, suchas affirmation language (for example, “Y,” “Yes,” “Sure,” “Why Not,”“Yea,” “Yeah,” “Yup,” “Go for it”) or declination language (for example,“Nah,” “Nope,” “Negative”), or a selection of a presented option (forexample, a selection of button or key representing an affirmation, aselection of a key representing an declination). Implementing theplurality of commands further causes the second computer to send asecond message comprising the response to the notification. The secondmessage is received by the service provider. The second messagecomprises the response to the notification in, for example, a 7-bitShort Message Service (“SMS”) message, an 8-bit SMS message, aUnstructured Supplementary Service Data (“USSD”) message, MMS or othertype of cellular network message.

In certain exemplary embodiments, displaying the notification comprisesdisplaying the notification on the display to cover an item (forexample, an application, an image, a message, a file, and data)previously displayed on the display. In other exemplary embodiments,sending the second message comprises sending the second message to anetwork entity (for example, a node, a link, a server, or other activeelement in a network). In still other exemplary embodiments,implementing the plurality of commands causes the second computer tofurther determine whether the response corresponds to a confirmation tocontinue services and to send the second message when the responsecorresponds to the confirmation to continue services. The confirmationto continue services may be a predetermined value, such as a text value(for example, “Y”, “Yes”) or a numerical value, or a predeterminedsignal (for example, a particular type of pulse).

In particular exemplary embodiments, the first computer and the secondcomputer are located in a single device, such that, for example, and thefirst computer is a module card that is located a portable device 400,and the second computer is a processor located in the same device. Inother exemplary embodiments, the first and second computers are providedin more than one device.

In S305, sending device 207 sends the content to a gateway known, inexemplary embodiments, as the Universal Gateway (“UG”). After receivingthe content, the gateway prepares the first message and sends the firstmessage to the portable device 400 corresponding to the user. In a GSMnetwork, for example, the first message comprises the notification andthe first instruction in at least one of a 7-bit SMS message, an 8-bitSMS message, a USSD message, a MMS message, or other type of cellularnetwork message. Preparing the first message comprises converting thecontent and encoding the converted content in a type of message. Forexample, when sending device 207 sends content that is written in WIGWML to the gateway, the gateway prepares a first message by convertingthe content into Wib bytecode and encoding the converted content in a7-bit SMS message. Alternatively, when sending device 207 sends contentthat is written in S@TML to the gateway, the gateway prepares the firstmessage by converting the content into S@T bytecode and encoding theconverted content in a 7-bit SMS message. In both of these examples, the7-bit SMS message or first message are subsequently sent to the portabledevice. The portable device, as described below, may comprise a modulecard. The module card can function as an interpreter that is configuredto interpret the first instruction. In a wireless network, for example,the portable device comprises a SIM card, wherein the SIM card functionsas a DSTK interpreter. In such configurations, the DSTK interpreter isat least one of Wib, a S@T interpreter, or a Java interpreter.

Referring to FIG. 4, portable device 400, which is configured to retainservices, is described. Portable device 400 comprises a processor 401, areceiver 402, a display 403, a module card 404, a transmitter 405, andan input device 406. Module card 404 comprises a module memory 411.Module memory 411 stores a second instruction that, when executed bymodule card 404, instructs module card 404 to operate as a moduleinterpreter 412. Receiver 402 receives a first message, wherein thefirst message comprises a notification and a first instruction. Thefirst message is sent by a service provider. As described above, thefirst message comprises the notification and the first instruction in atleast one of a 7-bit SMS message, an 8-bit SMS message, a USSD message,or other type of cellular network message. The notification is aretention question that asks the user whether he or she would like toretain or continue receiving the service. The first instructioncomprises an application. For example, in a GSM network, the firstinstruction comprises a wiblet, a s@tlet, or a Java applet. The serviceprovider comprises at least one of a wireless carrier, a wirelessreseller, a portable device supplier, a SIM card supplier, and a MVNO.In certain exemplary embodiments, receiver 402 receives the firstmessage from a network entity (for example, a node, a link, a server, orother active element in a network).

Module memory 411 stores the first message. Module memory also stores atoolkit. The toolkit comprises the plurality of commands. Moduleinterpreter 412 is configured to interpret the first instruction. Thefirst instruction, when interpreted and executed by module interpreter412, implements a plurality of commands. In particular, implementing theplurality of commands causes processor 401 to operate as one or more ofa display device 407, an input receiving device 408, a determiningdevice 409, and a sending device 410.

Display device 407 is configured to display the notification on display403. Display 403 comprises, for example, a visual display or a tactiledisplay. In certain exemplary embodiments, display device 407 isconfigured to display the notification such that the notification coversan item previously displayed on display 403. As described above, theitem comprises, for example, an application, an image, a message, afile, and data. Input receiving device 408 is configured to receive aninput (for example, a text input) as a response to the notification. Theuser may use input device 406 to provide the input. Input device 406comprises, for example, an alpha-numeric keypad or other input source.

Subsequently, determining device 409 is configured to determine whetherthe response corresponds to a confirmation to continue services.Further, sending device 410 is configured to send a second message usingtransmitter 405 when the response corresponds to the confirmation tocontinue services (for example, a predetermined value such as a textvalue). Similar to the first message, the second message comprises theresponse to the notification in at least one of a 7-bit SMS message, an8-bit SMS message, a USSD message, or other type of cellular networkmessage. As described above, the confirmation to continue services is apredetermined value such as a text value, a numeric value, or apredetermined signal.

In certain exemplary embodiments, portable device 400 does not functionas a determining device 409. In particular, in such exemplaryembodiments, input receiving device 408 receives an input as a responseto the notification, and sending device 410 subsequently sends thesecond message using transmitter 405. The second message is received bythe service provider. In other exemplary embodiments, sending device 410sends the second message to a network entity corresponding to a serviceprovider. As described above, the network entity is, for example, anode, a link, a server, or other active element in a network.

Referring to FIG. 5, a flow chart of a particular embodiment of theinvention is described. This embodiment of the invention takes place inthe environment in accordance with FIG. 1 with networks 100, servers101, devices 102, system 200, and portable devices 400. In particular,the environment comprises a first network 100, a server 101, system 200,and a portable device 400. The portable device 400 and the server 101are coupled to the first network 100. System 200 and the server 101 arecoupled to the second network 100. The portable device 400 is utilizedby a user. System 200 is a network entity that corresponds to a serviceprovider; thus, system 200 is referred to as a “Service Provider Entity”(“SP”). The server 101 g is a gateway; thus, the server 101 g may bereferred to as a “Gateway Server” (“GS”). The first network 100 is awireless network; and the second network 100 is a computer network. Thecomputer network may employ a network protocol such as HypertextTransfer Protocol (“HTTP”) or Short Message Peer-to-Peer (“SMPP”).

The SP monitors other servers 101 and devices 102 that are coupled tothe wireless network and the computer network for information about theportable device 400 and the user. The information comprises usage dataon a service. The service may be provided by the service provider oranother party (for example, a new service provider). By collecting theusage data on the service, system 200 determines a last usage period forthe service, in which the last usage period comprises a period betweenthe last usage time and a current time. System 200 subsequentlydetermines whether the last usage period is greater than a threshold,and when it determines that the last usage period is greater than thethreshold, system 200 generates content corresponding to a firstmessage. As described above, the content may be written in a markuplanguage, such as, for example, one or more of WIG WML, S@TML, andJavaML. Signal 501 represents this content.

In FIG. 5, signal 501 is sent from system 200 to the GS over thecomputer network. The GS prepares the first message and sends the firstmessage to the portable device 400. The first message comprises anotification and a first instruction in at least one of a 7-bit SMSmessage, an 8-bit SMS message, a USSD message, or other type of cellularnetwork message. As described above, the notification contained in thefirst message comprises a retention question that asks the user whetherhe or she would like to retain or continue receiving the service, andthe first instruction comprises an application (for example, a wiblet, as@tlet, or a Java applet). A wiblet is an application that is in theform of Wib bytecode; a s@tlet is an application that is in the form ofS@T bytecode; and a Java applet is an application that is in the form ofJava bytecode.

In step 502, the GS prepares the first message. Preparing the firstmessage comprises converting signal 501 into a portable code or bytecodeand encoding the converted signal in a type of message. The bytecode is,for example, Wib bytecode, S@T bytecode, and Java bytecode.Specifically, when signal 501 is written in WIG WML, the GS convertssignal 501 into Wib bytecode and encodes the converted signal in a SMSmessage or USSD message. Alternatively, when signal 501 is written inS@TML, the GS converts signal 501 into S@T bytecode and encodes theconverted signal in a SMS message or USSD message. Alternatively, whensignal 501 is written in JavaML, the GS converts signal 501 into Javabytecode and encodes the converted signal in a SMS message or USSDmessage. The SMS message or USSD message after encoding may be the firstmessage. Signal 503 represents this first message.

In FIG. 5, signal 503 is sent from the GS to the portable device 400over the wireless network. The portable device 400 comprises a receiver,a processor, a display, a module card, and a transmitter. The modulecard comprises a memory that is configured to store signal 503. Thememory is configured to also store a toolkit and a second instruction.The toolkit comprises a plurality of commands. The module card executesthe second instruction and function as an interpreter that is configuredto interpret and execute the first instruction, such that executing thefirst instruction implements the plurality of commands. In certainexemplary embodiments, the portable device 400 comprises a module cardthat is a SIM card, in which a toolkit, such as a DSTK, is stored.Accordingly, the interpreter is a DSTK interpreter (for example, Wib, aS@T interpreter, a Java interpreter), and executing the firstinstruction implements a plurality of commands, such as DisplayText,GetInput, and SendShortMessage.

Implementing the plurality of commands causes the processor in theportable device 400 to function as a display device, a receiving device,and a sending device. Specifically, implementing DisplayText causes theprocessor to function as the display device, so that the display devicedisplays the notification on the display. Signal 504 represents themessage that is displayed to the user. Implementing GetInput causes theprocessor to function as the receiving device, so that the receivingdevice receives an input as a response to the notification. Signal 505represents the input that is received from the user. And, implementingSendShortMessage causes the processor to function as the sending devicethat sends a second message using the transmitter over the wirelessnetwork. The second message is the response to the notification. Asdescribed above, the second message comprises the response to thenotification in at least one of a 7-bit SMS message, an 8-bit SMSmessage, a USSD message, or other type of cellular network message. Theprocessor in portable device 400 sends the second message to the GS overthe wireless network, for example. Signal 506 carries this secondmessage.

In step 507, the GS prepares the second message. Preparing the secondmessage comprises converting Signal 506 into any language as would beknown to those of ordinary skill in the art, such as a markup languageto effect communication via the transmitter 405. In certain exemplaryembodiments, the markup language is HyperText Markup Language (“HTML”).The GS subsequently sends the second message to the SP over the computernetwork. Signal 508 carries this second message.

Referring now to FIG. 6, a schematic representation of another exemplaryembodiment of the present invention will be described. FIG. 6 shows manyof the same elements as discussed above in detail with regard to FIG. 1.For example, FIG. 6 includes one or more network 100, one or moreservers 101, one or more devices 102, one or more systems 200, and oneor more portable devices 400. FIG. 6 also shows one or more businessintelligence (BI) servers 300 coupled to network 100. As discussedabove, service providers and information providers provide informationto other parties utilizing the servers (for example, servers 101, inaddition to BI servers 300) and devices (for example, devices 102,portable devices 400) that are coupled to network 100. BI servers 300comprise one or more of general purpose computing devices, specializedcomputing devices, mainframe devices, wired devices, wireless devices,monitoring devices, infrastructure devices, and other devices configuredto provide one or more of services and information to service providers,users, and other parties. BI servers 300 includes one or more BI server300. BI server 300 monitors portable devices 400 and collectsinformation from or about portable devices 400 that are coupled tonetwork 100.

In exemplary embodiments of the present invention, one or more BIservers 300 are coupled to a server 101 (for example, a service providerserver) and are configured to collect information relating to a portabledevice user's usage data from a plurality of databases. The plurality ofdatabases may be located on one server 101 or a plurality of servers101. The one or more BI servers 300 are configured to use apredetermined algorithm to process the collected usage data and send theprocessed usage data to a different server 101 (for example, the RMserver 101 rm) to determine a set of actions (for example, detailedmessages to the subscriber). Server 101 generates content based on theseset of actions, and sends the content to yet another server (forexample, the UG server 101 ug), which then sends the content to theuser's portable device 400 (described below).

Referring now to FIG. 7, BI server 300, which collects/obtains user(that is, subscriber) usage data associated with a portable device 400from a plurality of databases is described. BI server 300 comprises, forexample, a memory 301, a central processing unit (“CPU”) 302, and aninput and output (“I/O”) device 303. Memory 301 stores computer-readableinstructions that instruct BI server 300 to perform certain processes.In particular, when executed by CPU 302, the computer-readableinstructions stored in memory 301 may instruct CPU 302 to operate as oneor more of a data collection device 304, a data processing device 305,and a sending device 306. In particular exemplary embodiments, one ormore of data collection device 304, data processing device 305, andsending device 306 are located in remote or local devices.

I/O device 303 receives one or more of data from network 100 and datafrom other devices and sensors coupled to BI server 300 and providessuch information to CPU 302. I/O device 303 also transmits or sends datato other devices connected to network 100 (for example, the RM server).I/O device 303 may implement one or more of wireless and/or wiredcommunications between BI server 300 and other devices.

Referring now to FIGS. 8 and 9, an exemplary process of the presentinvention performed by a plurality of servers (for example, SP server101 sp, BI server 300, RM server 101 rm, and UG server 101 ug) isdescribed. FIG. 8 shows a process for providing services to a portabledevice subscriber (for example, advanced retention services, upsellingservices, and other similar services), starting at S800. In S801, datacollection device 304 of BI server 300 collects subscriber usage datafrom a plurality of databases. Specifically, data collection device 304collects data relating a subscriber's internet activity (for example,data sent to/from the subscriber in the form of bytes of data), billinginformation, messages sent through MMS and/or SMSC, handset information(for example, what type of handset the subscriber is using, the handsethistory, and any changes/switches in handsets and new upgraded handsetfeatures associated with these changes), and other information useful toretaining and/or presenting advanced services to the subscriber. Inparticular, BI server 300 may collect information on sudden drop orchanges in portable device usage patterns (for example, changes incalls, text messages, MMS messages, data usage, viewing competitorwebsites, etc.); higher-than-average subscriber attrition based onlocation and/or geography; usage based on handset makes, models orfeature sets; and previous/current rate plans.

In S802, data processing device 305 of BI server 300 processes thecollected subscriber usage data using a predetermined algorithm (forexample, BI server 300 processes the collected subscriber usage data todetermine whether the data satisfies a predetermined condition). Forexample, as shown in more detail in FIG. 9, BI server 300 collects datarelating to the subscriber's activity on websites of competitor serviceproviders and data relating to the amount of time left on thesubscriber's portable device server plan. Subsequently, BI server 300processes data in S901 using an algorithm relating to service planrenewal. Specifically, BI server 300 determines in S902 whether thesubscriber has visited websites of a competitor service provider X timesover Y time period (for example, 10 times over 3 days). If YES, BIserver 300 then determines in S903 whether the subscriber has Z amountof time left on the portable device service plan (for example, 1 monthleft). If YES, then BI server in S904 determines that an actionablecategory of data is information relating to service plan renewal (S905).The actionable category of data may include, for example, datacorresponding to retaining a subscriber service, data corresponding tooffering additional services to a subscriber, data corresponding toupselling services to a subscriber, and other suitable data. If in S902,or in S903, BI server 300 determines that the answer is NO, the processproceeds to S905 in which BI server 300 moves onto the nextpredetermined algorithm (for example, stored in memory 301).

Other examples of collected subscriber usage data include, but are notlimited to, changes in a subscriber's usage that relate to an actionablecategory of data of presenting new wireless rate plans (for example,unlimited calling and data, specialized international rate plans, andother suitable plans); high attrition rates that relate to an actionablecategory of data of presenting better dealer incentives/commissions,targeted marketing, and other suitable actions; handset-related issuesthat relate to an actionable category of data of presentingpresenting/upselling newer, modern portable devices, providingcomplimentary low cost smartphones at low and/or no cost, and othersuitable devices; rate plan usage based on certain parameters (forexample, geography, location, etc.) that relate to an actionablecategory of data of presenting tailored services and products; and anysuitable combination thereof.

In S803 of FIG. 8, BI server 300 determines whether an actionablecategory of data can be determined. If YES, sending device 306 of BIserver 300 sends the information relating to the actionable category ofdata to RM server 101 rm. In S804, RM server 101 rm generates contentbased on the actionable category of data. In particular, RM server 101rm processes the information sent from BI server 300 (for example,determine at least one action based on the actionable category of dataand a predefined set of rules) and generates relevant content (forexample, a set of actions) based on a predetermined set of rules. Basedon the service plan renewal example discussed above, RM server 101 rmmay determine that relevant content relates to deals and/or incentivesfor service plan renewal that can be sent to portable device 400. Thepredefined set of rules may include a plurality of actions each of whichis associated with an actionable category of data, and each of whichincludes the information to be sent as the message to the subscriber.The predefined set of rules may also include at least one message thatis sent from UG server 101 ug back to subscriber after receiving theanswer to the message from the subscriber (discussed below). If BIserver 300 determines in S803 that no actionable category of data can bedetermined, the process terminates at S806.

In S805, RM server 101 rm sends the content to a portable device 400.Specifically, exemplary embodiments provide that RM server 101 rm sendsthe content to SP server 101 sp, which prepares content into a message(such as, a first message, in turn discussed below). This message isthen sent from SP server 101 sp to UG server 101 ug, which sends themessage to portable device 400. Further, as discussed above, a SMmodule, or alternatively, a UICC module, will decode this message into amessage that can be processed by the processor of portable device 400and displayed on the screen of portable device 400 to theuser/subscriber. For example, the message displayed on the screen can bea “yes/no” question posed to the subscriber, a menu from which thesubscriber can select a desired choice, a prompt asking the subscriberto enter a response, or other suitable option. Once this content is sentto portable device 400, the process terminates at S806.

Referring now to FIG. 10, a flow chart of a particular embodimentincluding BI server 300 is described. This embodiment of the inventiontakes place in the environment in accordance with FIG. 6 with networks100, servers 101, devices 102, system 200, BI server 300, and portabledevices 400. In particular, the environment comprises a BI server 300, aSP server 101 sp, a UG server 101 ug, and a portable device 400. InS1001, BI server 300 initiates a communication with SP server 101 sp torequest subscriber usage data from SP server 101 sp. In S1002, SP server101 sp sends BI server 300 all relevant subscriber usage data (that is,raw data) based on the request from BI server 300. Then, BI server 300processes the collected subscriber usage data in S1003 using thepredetermined algorithm and determines actionable categories of databased on the processed data (as discussed above).

In S1004, BI server 300 sends the determined actionable categories ofdata to SP server 101 sp. Then, SP server 101 sp generates contentcorresponding to a message (such as the first message) in S1005 based onthe actionable category of data. In S1006, SP server 101 sp sends thegenerated content in the form of a first message to UG server 101 ug. InS1007, UG server 101 ug prepares the first message to be sent to thesubscriber. The first message includes a first instruction and anotification. In S1008, UG server 101 ug sends the prepared firstmessage to portable device 400, which in this exemplary embodimentincludes a first computer and a second computer. At portable device 400,the first instruction of the first message, when executed by the firstcomputer, causes the second computer to perform the steps of displayingthe notification on a screen to the user (S1009), receive an input as aresponse to the notification (S1010), and send a message (for example, asecond message) to the UG server 101 ug (S1011), the second messageincluding the subscriber's response to the notification.

In S1012, UG server 101 ug prepares the second message to be sent to theSP server 101 sp, and then in S1013, UG server 101 ug sends the secondmessage to SP server 101 sp. In S1014, SP server 101 sp processes thesecond message and prepares an optional message (for example, a thirdmessage) to be sent to the subscriber in response to the second message,if required. This third message includes, for example, anacknowledgement to the subscriber's message, a further instruction tothe subscriber, a notification of other activities that will happen (forexample the subscriber will be contacted by the service providerregarding updating services and/or devices), and other suitablemessages. The third message is then sent from SP server 101 sp to UGserver 101 ug (S1015), from UG server 101 ug to portable device 400(S1016), and then from portable device 400 to the user/subscriber(S1017), similarly to S1006, S1008, and S1009, discussed above. AfterS1017, the process terminates, unless other, optional steps follow.

While the invention has been described in connection with preferredembodiments, it will be understood by those of ordinary skill in the artthat other variations and modifications of the preferred embodimentsdescribed above may be made without departing from the scope of theinvention. Other embodiments will be apparent to those of ordinary skillin the art from a consideration of the specification or practice of theinvention disclosed herein. The specification and the described examplesare considered as exemplary only, with the true scope and spirit of theinvention indicated by the following claims.

What is claimed is:
 1. A system for presenting services to a subscriber,comprising: a first server configured to: collect subscriber usage dataassociated with a portable device, and store subscriber usage data in atleast one repository; a second server configured to: process thesubscriber usage data to determine whether the subscriber usage datasatisfies a predetermined condition, and determine whether an actionablecategory of data exists based on whether the processed subscriber usagedata satisfies the predetermined condition; a third server configuredto: determine at least one action based on: the actionable category ofdata in response to the determination that the actionable category ofdata exists based on the processed subscriber usage data satisfying thepredetermined condition, and a predefined set of rules, and sendinformation on the at least one action to the first server; and a fourthserver configured to: receive a first message based on the informationon the at least one action sent from the first server, send the firstmessage requesting an input from the subscriber via the portable device,receive a second message from the subscriber, via the portable device,based on the inputted response from the subscriber, and send the secondmessage to the first server.
 2. The system of claim 1, wherein thesubscriber usage data comprises at least one of: data relating to thesubscriber's web activity associated with the portable device, datarelating to the subscriber's portable device service plan associatedwith the portable device, data relating to the subscriber's data usageassociated with the portable device, data relating to the subscriber'sportable device telephone call activity associated with the portabledevice, data relating to the subscriber's portable device text messagingactivity associated with the portable device, and data relating to thesubscriber's portable device multimedia messaging activity associatedwith the portable device.
 3. The system of claim 1, wherein thepredetermined condition comprises: whether the subscriber visited acompetitor service provider website a threshold number of times over apredetermined time period, whether a threshold amount of time remains onthe subscriber's portable device subscription term.
 4. The system ofclaim 3, wherein when it is determined that the subscriber visited thecompetitor service provider website the threshold number of times overthe predetermined time period and the threshold amount of time remainson the subscriber's portable device subscription term, the actionablecategory of data is information relating to subscription plan renewal.5. The system of claim 4, wherein the first message comprisesinformation on subscription renewal deals and pricing.
 6. The system ofclaim 1, wherein the actionable category of data comprises at least oneof: data corresponding to retaining a subscriber service, and datacorresponding to offering additional services to a subscriber.
 7. Thesystem of claim 1, wherein the predefined set of rules comprises: aplurality of actions, each of the plurality of actions being associatedwith an actionable category of data, and each of the plurality ofactions comprising the information to be sent as the first message tothe subscriber, and a plurality of third messages, wherein the fourthserver is configured to send a third message of the plurality of thirdmessages in response to receiving the second message from thesubscriber.
 8. The system of claim 1, wherein the first message is sentto the portable device comprising a first computer and a secondcomputer, the first message comprising a notification and a firstinstruction, and wherein the first instruction, when executed by thefirst computer, causes the second computer to: display the notificationof the first message on a display of the mobile device, and receive thesecond message as the input from the subscriber in response to thenotification.
 9. The system of claim 8, wherein the first computercomprises a module card, wherein the module card functions as aninterpreter, the interpreter being a DSTK interpreter that is at leastone of a Wib interpreter and a S@ T interpreter, and wherein the modulecard comprises one of: an Universal Integrated Circuit Card (UICC), anda Subscriber Identity Module (SIM) card.
 10. The system of claim 1,wherein the first server comprises a service provider server; whereinthe second server comprises a business intelligence server; wherein thethird server comprises a middleware server; and wherein the fourthserver comprises a gateway server.
 11. A method for presenting servicesto a subscriber comprising: obtaining, via a first server, subscriberusage data associated with a portable device service from a plurality ofdatabases; sending the subscriber usage data to a second server;processing, via the second server, the subscriber usage data todetermine whether the data satisfies a predetermined condition;determining an actionable category of data based on whether theprocessed subscriber usage data satisfies the predetermined condition;generating content corresponding to a first message in response todetermining the actionable category of data based on the processedsubscriber usage data satisfying the predetermined condition; andsending, via a third server, the first message to a portable device,wherein the first message requests a subscriber input.
 12. The method ofclaim 11, wherein the first message comprises a notification and a firstinstruction, wherein the portable device comprises a first computer anda second computer, and wherein the first instruction, when executed bythe first computer, causes the second computer to perform the steps of:displaying the notification on a display, receiving the subscriber inputas a response to the notification, and sending a second message, thesecond message comprising the response to the notification.
 13. Themethod of claim 11, wherein the subscriber usage data comprises at leastone of: data relating to the subscriber's web activity on the portabledevice, data relating to the subscriber's portable device service planon the portable device, data relating to the subscriber's data usage onthe portable device, data relating to the subscriber's portable devicetelephone call activity on the portable device, data relating to thesubscriber's portable device text messaging activity on the portabledevice, and data relating to the subscriber's portable device multimediamessaging activity on the portable device.
 14. The method of claim 11,wherein the actionable category of data comprises at least one of: datacorresponding to retaining a subscriber service, and data correspondingto offering additional services to a subscriber.
 15. The method of claim11, wherein the first computer comprises a module card; and wherein themodule card functions as an interpreter, the interpreter being a DSTKinterpreter that is at least one of a Wib interpreter and a S@Tinterpreter.
 16. The method of claim 15, wherein the module cardcomprises one of: an Universal Integrated Circuit Card (UICC), and aSubscriber Identity Module (SIM) card.
 17. The method of claim 12,wherein the notification comprises at least one of: a question requiringa response of “yes” or “no,” a menu including a predetermined number ofchoices, and a prompt requesting a subscriber-generated response. 18.The method of claim 12, wherein sending the second message comprisessending the second message to the third server.
 19. The method of claim18, further comprising: processing, via the third server, the secondmessage, and sending a third message to the portable device, wherein thethird message comprises a predetermined message selected from aplurality of predetermined messages each associated with a particularresponse, the particular response corresponding to the processed secondmessage.
 20. The method of claim 11, wherein the step of obtaining thesubscriber usage data comprises: obtaining data relating to thesubscriber's web activity on competitor service provider websites, andobtaining data relating to an end of service date for the subscriber'sportable device service plan.
 21. The method of claim 20, wherein thestep of processing the subscriber usage data to determine whether thedata satisfies the predetermined condition comprises: obtaining datarelating to the subscriber's web activity on the portable device, andobtaining data relating to the end of service date associated with theportable device, wherein when it is determined that the subscriber hasvisited the competitor service provider websites a threshold number oftimes over a predetermined time period, and the subscriber has athreshold amount of time remains on the subscriber's portable devicesubscription term, the method further comprises determining that theactionable category of data is information relating to subscription planrenewal.
 22. The method of claim 21, wherein the content of the firstmessage includes subscription plan renewal deals and pricing.